BLEU FI

Overwhelmed by the task of true value creation

Sometimes you feel like...

• There should be better tools available to help you create value for your customers and your business.
• You might be pursuing the wrong tasks and you feel insecure about the next steps.
• It's difficult to learn what customers really want.
• The information and data you get from (potential) customers is overwhelming and you don't know how to best organize it.
• It's challenging to go beyond products and features toward a deep understanding of customer value creation.
• You lack the big picture of how all the puzzle pieces fit together.

Frustrated by unproductive meetings and misaligned teams

You have experienced teams that...

• Lacked a shared language and a shared understanding of customer value creation.
• Got bogged down by unproductive meetings with tons of unstructured "blah blah blah" conversations.
• Worked without clear processes and tools.
• Were focused mainly on technologies, products, and features rather than customers.
• Conducted meetings that drained energy and ended without a clear outcome.
• Were misaligned

Involved in bold shiny projects that blew up

You have seen projects that...

• Were big bold bets that failed and wasted a lot money.
• Put energy into polishing and refining a business plan until it perpetuated the illusion that it could actually work.
• Spent a lot of time building detailed spreadsheets that were completely made up and turned out to be wrong.
• Spent more time developing and debating ideas rather than testing them with customers and stakeholders.
• Let opinions dominate over facts from the field.
• Lacked clear processes and tools to minimize risk.
• Used processes suited for running a business rather than ones for developing new ideas.

Disappointed by the failure of a good idea

Have you watched promising business ideas fail to gain traction despite your best efforts? BLEU FI provides the structure and tools to prevent good ideas from falling flat.